Delivering Nature’s Science™
The base of all of our products and the secret to our high efficiency rates is Micro Carbon Technology®, which is a proprietary blend of extremely small organic molecules that allow for more effective absorption of nutrients by plants. It is formulated from our leonardite and organic & mineral compounds. This Micro Carbon Technology® makes HUMA GRO® TURF nutrients much more effective and efficient than any other nutrient sources on the market today; several times more efficient than granular fertilizers and a few times more efficient than the highest quality chelates.
The Origins of Micro Carbon Technology®
Mineral layers in actual mine
The beginning of our proprietary Micro Carbon Technology® can be traced back to 1973 when our scientists discovered a unique material in our company owned mine in the Northwestern United States. When applied to farm fields, this material improved both the soil’s fertility and the plants’ nutrient uptake. We now know this material to be mainly composed of very high quality leonardite- a soft, brown, oxygen-rich form of coal that is made up of decomposing plant matter and minerals.
Proprietary Extraction Process
Chemical Extraction System
Over the years since the discovery of the leonardite deposit, our scientists are continuously refining the time-tested extraction process to refine our leonardite into small carbon and oxygen-rich organic molecules that act as a source of carbon and act as an ultra-efficient vehicle to move nutrients into the plant either through the soil and/or the leaves. This ultra-efficient delivery system means that farmers and crop managers can achieve more with less! Our products have a positive environmental impact by promoting the growth of roots and beneficial microorganisms in the soil as well as reducing the amount of product needed to accomplish maximum results!
The Base of All Our Products
Using Micro Carbon Technology® (MCT) as a base, we have developed a full line of highly efficient and effective products for nearly every turf application. Each of these unique products with MCT fall into one of four categories:
1. Products that enhance the activity and reproduction of beneficial soil micro-organisms that improve soil structure;
2. Products that more effectively and efficiently deliver essential plant nutrients (N-P-K Macro & Micro) to both leaves and roots;
3. Products that manage the turf for optimal growth, vigor and color;
4. Zero-residue turf protection products that control nematodes and turf pests using organic botanical oils.
Symbol Description:
Micro Carbon Technology®
- The Gray Ring/ Carbon represents the carbon-rich nature of our technology.
- The Brown Drop/ Soil represents the benefits that the technology has on soil health, fertility, and structure.
- The Green Drop/ Leaf symbolizes the tremendous benefits to plants that receive the technology as a delivery vehicle to efficiently uptake nutrients.
- The Blue Drop/ Water represents the beneficial effects the technology has on cleaning up water and wastewater through efficient microbial stimulation.
All the drops in clockwise motion in the central circle represent the interdependency of each drop on the others and the ongoing cycle of life within the Micro Carbon Technology®.